Bharti Airtel and Idea Cellular rose 0.14% to 1.06% at 10:36 IST on BSE on reports Vodafone has increased pre-paid data tariff for 2G and 3G services in Delhi-NCR by up to 47% and MTS hiked rates of post-paid data pack by 8%.
Bharti Airtel (up 0.14% at Rs 415.05) and Idea Cellular (up 1.06% at Rs 172.40) edged higher.
Meanwhile, the S&P BSE Sensex was up 52.93 points or 0.2% at 26,478.23.
According to reports, Vodafone has also made changes in most of the pre-paid plans and has also reduced validity of various packs. The increase in tariffs comes in the aftermath of March spectrum auction wherein telcos had paid around Rs 1.1 lakh crore to acquire airwaves, as per reports.
In a bid to improve profitability, telecom firms have been cutting back on discounts and freebies. Earlier, Bharti Airtel and Idea Cellular had increased the tariffs for mobile data.
Bharti Airtel's consolidated net profit rose 30.5% to Rs 1255.30 crore on 3.6% growth in net sales to Rs 23015.50 crore in Q4 March 2015 over Q4 March 2014.
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Bharti Airtel is a leading global telecommunications company with operations in 20 countries across Asia and Africa.
On consolidated basis, Idea Cellular's net profit rose 59.7% to Rs 941.77 crore on 20.4% growth in net sales to Rs 8397.22 crore in Q4 March 2015 over Q4 March 2014.
Idea Cellular is the third largest wireless operator in India. It is part of Aditya Birla Group.
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