ICICI Prudential Life Insurance Company partners with Airtel Payments Bank

ICICI Prudential Life Insurance Company has signed a corporate agency agreement with Airtel Payments Bank, India's first Payments Bank. Airtel Payments Bank customers will now have easy access to life insurance and savings plans, enabling them to provide financial security to their families and build long term savings.

This partnership aims to leverage Airtel Payments Bank's deep distribution network and digital reach to offer millions of uninsured Indians with innovative and affordable life insurance products by ICICI Prudential Life Insurance. To begin with, on the protection platform, ICICI Pru iProtect Smart and on the savings platform, ICICI Pru Anmol Bachat will be available in phases to Airtel Payments Bank customers. ICICI Pru Anmol Bachat plan is a unique micro-insurance product offering dual benefits of savings and protection in small value sachets, designed for the underinsured while ICICI Pru iProtect Smart is a term plan that offers protection.

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