As part of its branding initiatives
IndusInd Bank launched its new Sonic Identity, which is essentially a musical logo, as part of its branding initiatives. The objective for associating to a sonic identity is building the Bank's brand imagery with the strategic use of music and sound for brand experiences and audience connection.The Sonic Identity is derived from the Bank's persona and core values of innovation, courage and dynamism as well as its strong desire to place customers first.
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