Plans to launch 80 Maruti Suzuki ARENA by March 2018
Maruti Suzuki India announced transformation of its retail network across India. The new showrooms, christened Maruti Suzuki ARENA, will sport modern looks and offer a warm, friendly and comfortable environment to the customers. Leveraging the power of digital technology Maruti Suzuki ARENA promises to serve and delight customers in several ways.With Maruti Suzuki ARENA in place, the Company will have four distinct retail channels: Maruti Suzuki ARENA, NEXA, Commercial and True Value, addressing needs of all customers.
Digital integration is a key differentiator at Maruti Suzuki ARENA. Customers can now experience the convenience of booking their cars or even personalizing through an all-new website. This is poised to strongly connect with the young and do-it-yourself generation of customers and delight them. This experience travels seamlessly to the showroom through the advanced navigation portal.
Maruti Suzuki ARENA is a part of Company's Transformotion 2.0 initiative. It is built on the pillars of design, technology and experience. The modern showrooms are spacious and designed in a way to indulge customers in a friendly and warm environment. Simultaneously, Maruti Suzuki ARENA is powered by technology to use the digital medium to connect with the customers.
The Company targets to set up over 80 Maruti Suzuki ARENA by March 2018. Progressively, existing showrooms across India will focus on extending the Maruti Suzuki ARENA experience to customers.
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