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OCP Asia invests USD 15 million in HomeShop18

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Capital Market
Last Updated : Apr 12 2014 | 9:01 AM IST
Network18 Media & Investments (Network18) has announced that OCP Asia has entered into an agreement to invest USD 15 million in India's premier virtual commerce business - HomeShop18. Network18 will also invest a similar amount in the company. Network18 will continue to be the majority shareholder (51%+) in HomeShop18.

HomeShop18 launched India's first 24 hour Home Shopping TV channel in 2008. Today, it provides an integrated virtual shopping experience on internet, television and mobile through HomeShop18.com and the 24x7 channel. HomeShop18 has over the years acquired a customer base of 6.1 MM. It has built an impressive portfolio of over 12 million SKUs across multiple product categories and a logistical reach of over 3,000 locations across India.

OCP Asia is one of the top 25 hedge fund managers in Asia as ranked by the Asia Hedge Fund 25 Ranking published by Institutional Investor.

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First Published: Apr 12 2013 | 10:13 AM IST

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