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Prime Focus' subsidiary to offer Play-out Monitoring Service

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Capital Market
Last Updated : Jun 03 2014 | 11:54 PM IST

To Indian Broadcast Audience Research Council

Prime Focus announced that the Company's subsidiary Prime Focus Technologies has been selected by the Indian Broadcast Audience Research Council (BARC) to offer Play-out Monitoring Service to power one of the world's largest audience measurement programs.

This will be the first fully digital play-out monitoring service employed directly by the Indian broadcast industry and is scheduled to commence operations in October 2014.

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First Published: Jun 03 2014 | 9:21 AM IST

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