TCS gained 0.47% to Rs 2,562 at 11:00 IST on BSE after the company announced new software that enables retailers to leverage insightful data to deepen relationships with customers.
The announcement was made after market hours yesterday, 25 August 2016.Meanwhile, the S&P BSE Sensex was down 2.70 points or 0.01% at 27,833.21.
On BSE, so far 5,017 shares were traded in the counter as against average daily volume of 62,062 shares in the past one quarter. The stock hit a high of Rs 2,571.55 and a low of Rs 2,544.50 so far during the day. The stock had hit a 52-week high of Rs 2,769 on 5 October 2015. The stock had hit a 52-week low of Rs 2,119 on 29 February 2016. The stock had outperformed the market over the past one month till 25 August 2016, falling 0.06% compared with 0.92% decline in the Sensex. The scrip had, however, underperformed the market in past one quarter, rising 0.93% as against Sensex's 7.55% rise.
The large-cap company has equity capital of Rs 197.04 crore. Face value per share is Re 1.
TCS announced new software that enables retailers to leverage insightful data either from in-store sensors or other Internet of Things (IoT) devices to deepen relationships with customers through more personalized customer engagement strategies.
Available from TCS Digital Software & Solutions Group, 'TCS Customer Intelligence & Insights for Retail' helps established retailers compete more effectively for the loyalty of today's connected and increasingly empowered and demanding consumers. It is designed to counter the bombardment of today's consumers with random, irrelevant and untimely offers, which occur when retailers lack granular insights about individual customer preferences or can't capitalize on real life situations, such as in-store shopping.
The new software enables retailers to build trusted consumer relationships over time by delivering valued, personalized experiences in the right context and driven by insights from a variety of real world and online data sources. TCS Customer Intelligence & Insights for Retail is an integrated solution that fills the gap between systems integrators offering technology building blocks and platforms and the growing array of ad tech and marketing tech niche products. It can be deployed as soon as 30 business days, allowing retailers to quickly reap the benefits of personalized marketing at a lower cost. TCS Digital Software & Solutions Group is a strategic growth business within TCS that helps customers undergo critical digital transformations with modular, scalable and fully integrated, industry-tailored licensed software and solutions.
TCS' consolidated net profit fell 0.4% to Rs 6317 crore on 3% rise in revenue to Rs 29305 crore in Q1 June 2016 over Q4 March 2016.
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TCS is an IT services, consulting and business solutions organization. The company offers a consulting-led, integrated portfolio of IT, BPS, infrastructure, engineering and assurance services.
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