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Thomas Cook (India) partners with Maldives Marketing and Public Relations Corporation

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Capital Market
Last Updated : Apr 22 2022 | 11:50 AM IST
Thomas Cook (India) has signed a strategic agreement with Maldives Marketing and Public Relations Corporation (MMPRC) in a sustained endeavour to promote the Maldives by boosting visibility and visitations from the high potential India market. The partnership will leverage Thomas Cook India's diverse segments of leisure, MICE and B-leisure, coupled with the strength of its unique omnichannel/ phygital model - the significant size-scale of its extensive retail presence pan India, its portal, holidays app, unique virtual holiday store and call centre.

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First Published: Apr 22 2022 | 11:25 AM IST

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