Under the banner of 'Prestige Clean Home'
TTK Prestige announced their foray into the Indian home cleaning market. This will be the first time that the Company is venturing beyond kitchen appliances, a category that is almost synonymous with the Company for over 60 years. The home cleaning segment is pegged at a market opportunity of Rs 2500 crore is growing at over 15-20% year-on-year.The new initiative, being launched under the 'Prestige Clean Home' banner, will feature a slew of unique products, including, India's first Electric Mop, Vaccum cleaner cum floor polisher and an all purpose steam cleaner.
The products are currently being piloted in Bangalore, Chennai and Delhi. Prestige Clean Home is expected to constitute 5% of the Company revenues in the next year.
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