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Viaan Industries signs licensing deal with Stream Live Inc. USA

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Capital Market
Last Updated : Mar 05 2018 | 10:50 AM IST

Foe a Live Quiz show

Viaan Industries has signed an exclusive licensing deal to launch a digital live trivia game show for India. iQ Live is a trivia game, not wholly dissimilar from TV gameshows like Kaun Banega Crorepati & Who Wants To Be A Millionaire, except minus the studio audience. Twice a day 1.30pm and 9pm, a host walks everyone watching through a series of 12 multiple-choice general knowledge questions. Its free to play, get all 12 right and you win a share of the daily cash prize pool which will go into lakhs. Get a single question wrong, and you're out! The company funds the daily prizes through advertising & marketing tie ups. It's a new rage in the USA & China where these apps have a devout following of millions of users. This is Viaan Industries Second LIVE game show the first was Aunty Boli Lagao Boli on Colors TV and Now iQ Live which is a pure live digital show.

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First Published: Mar 05 2018 | 10:36 AM IST

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