The year 2016 should be a year of cleanliness, Goa Governor Mridula Sinha said in her address to the state on New Year's eve.
"The objective is to enhance awareness about the relevance and importance of cleanliness among the people and to evoke positive response and contribution from them.
"Cleanliness is a part of culture, a habit formation," said Sinha, who has been appointed an ambassador for the Swachh Bharat campaign by Prime Minister Narendra Modi.
"Goa should become free from garbage in open places, roadsides and other public places and the state should achieve total cleanliness, for which people have a crucial role to play," she said.
"We have to carry forward this mission with determination and vision. Our state should become an excellent example of cleanliness.
"During the last 15 months, after I was nominated as the brand ambassador, I have endeavoured to pursue this mission to the best of my ability, and I am happy to have received considerable response from various sections of the Goan society," she said.