Insurance company AIA Group Limited announced Monday that it will be the shirt sponsor of English Premier League club Tottenham Hotspur for the 2013-14 season.
The sponsorship will see AIA displayed on the club's shirts during all three knock-out cup competitions: FA Cup, League Cup and the Europa League.
The Spurs is one of only three clubs to have won the FA Cup eight times or more and have won the League Cup on four occasions.
The new shirt will debut in the first match of the Europa League Aug 22 against Dinamo Tbilisi.
Commenting on the partnership, Tottenham Hotspur chairman Daniel Levy said: "We are delighted to welcome AIA as a Tottenham Hotspur partner. We are pleased to have the AIA name on our shirts."