Bharatiya Janata Party (BJP) president Amit Shah will launch the party's high tech 'Parivartan Rath' campaign for the upcoming Bihar assembly polls on July 16 here, a party leader said on Monday.
Shah will flag off 160 GPS-fitted raths (chariots), to reach out to people in all villages across the state, ahead of Prime Minister Narendra Modi's July 25 rally in Muzaffarpur.
The party plans to hold 100,000 meetings in 100 days ahead of the assembly elections.
"The party has decided to use 160 high tech 'raths' (chariots) to reach out to people in villages," BJP spokesperson Vinay Narain Jha said on Monday.
The BJP president, known for his poll management and innovative strategy to counter rivals, has named the high tech chariots 'Parivartan Raths' to send out a political message that "people in all 243 Bihar assembly seats want change".
"One high tech rath of the party will visit at least five villages in a day to hold public meeting in one day.The BJP will reach out to 800 villages across the state to counter the propaganda by the new combine of JD-U, RJD, Congress and NCP," Jha said.
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"BJP's focus is clear to mobilise people for a change in Bihar and to free them from 'jungle raj' of Chief Minister Nitish Kumar, who joined hands with RJD chief Lalu Prasad," he added.
Leader of opposition in the Bihar assembly and senior BJP leader Nand Kishore Yadav said that people have been fed with Nitish Kumar's bad governance and deteriorating law and order.
"BJP's raths would expose the failures of the Nitish Kumar's government," he said.
Yadav said that the high tech raths will also carry a video film in Hindi that would depict misrule and bad governance of the infamous 15 years of Lalu-Rabri rule in Bihar.
"Besides, the BJP will inform people with the help of film about total failure of Nitish Kumar government after he ended alliance with us," he said.
According to party leaders, BJP is the only party that has already reached to all 62,000 polling booths in the state.
"The BJP has 21 workers at each polling booth.They are fully ready to take on the alliance of Nitish Kumar and Lalu Prasad," they said.