Technology major Apple on Monday said that it will start selling its new iPhones - iPhone 6s and 6s Plus - on September 25 in 12 countries including most Asian markets like China, Japan, Hong Kong and Singapore but India continues to be outside its sales radar.
The technology giant has never introduced a phone within 30 days of its launch in India although demand for the premium smartphone has been continuously growing in the country.
Commenting on it, Gartner India's head of research Vishal Tripathi said: "India is still not a big market for Apple and there are very few customers here who will want to upgrade to the latest smartphone just a few months after Apple launched the iPhone 6 due to the high price of the smartphones."
"Going by volumes, Apple's 4S is still the company's best-selling phone in the country," he added.
Apple's senior vice president of worldwide marketing, Philip Schiller, said that the company was launching the new phones in the 12 countries due to customer demand.
"Customer response to the iPhone 6s and iPhone 6s Plus has been incredibly positive, we can't wait to get our most advanced iPhones ever into customers' hands starting this Friday," he said, adding that "iOS 9 is also off to an amazing start, on pace to be downloaded by more users than any other software release in Apple's history".
According to the company, it has seen the fastest adoption of an operating system with the new iOS 9 with over 50 percent of devices already using it as measured by the App Store on September 19.
Other countries in the first list of sales include Britain, US, Australia, Canada, France, Germany, and New Zealand.