"As a major supplier of water heating and comfort heating systems in the thermo-technology space, we will offer commercial, industrial, power boilers and solar water heaters to multiple segments," the Indian subsidiary said in a statement here.
The thermo-technology division will be part of Bosch Ltd and will market the products initially in Maharashtra, Karnataka and the national capital region (NCR) through about 40 agents.
"We see good potential in India on account of favourable weather conditions, with 300 days of solar energy in a year and a friendly regulatory environment that makes it mandatory for installation of water heaters on any new residential construction," Bosch country head Vidyasagar Haligali said in the statement.
Apart from serving the Indian market, the thermo-technology division will promote the products in the South Asian Association for Regional Cooperation (SAARC) region, including Sri Lanka and Bangladesh beginning with solar water heater and commercial industrial boiler.
"Till date, the solar water heater market has been governed with solutions primarily for Individual houses and hence system design from an industrial perspective was never thought of. We wish to fill this gap with our innovative, pioneering solutions and provide hot water solutions for multi-storey apartments," Halingali said.
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With over three decades of global expertise in the area, the foray will allow the company to bring world class optimum design solutions in thermo-technology.
With strong research & development base and system design competency, the division aims to achieve about 10 percent market share by 2015.
Designing its systems, attention is paid to combining efficient use of natural resources, system flexibility, and user friendliness.