In a bid to foster competitiveness, physical fitness, skill, discipline and team spirit, Purple Creative Media Solutions Wednesday launched Corpolympics 2013, a festival of sports and games for Corporates of all hues and sizes.
The event spread over several weekends will bring together some of the largest, most powerful multinational companies besides other business houses. The participants will include CEOs, managing directors, senior and middle management and employees.
Corpolympics 2013 is primarily open for all working professionals representing their company who are interested in wellness, health and fitness. Around 200 brands are expected to converge under one roof.
The events are scheduled between Aug 17 and Sep 15 (every weekend between the dates) and include a 'Corpo 3-Mile Run', athletics and cycling.
Inaugurating Corpolympics, Manjunath SK, founder CEO, Purple Creative, said: "This event will be focusing on health, wellness and fitness and the winning spirit. This will also be a medium that will specially create an ambiance to rekindle one's talent and passion for sports.
"This unique event will be an annual multi-sport festival for corporates. Initially, we will conduct this over several weekends at some of the best sports arenas in Bangalore. Eventually, we hope to have a pan-India presence."