"Bohemian luxe princess" Monisha Jaising, who completes 25 years in the fashion industry, says that wedding industry is very big in India and that is the reason why couture is here to stay in the country.
"Globally couture fashion has changed dramatically since entering the 21st century as fashion houses have had to adjust to the demands of the modern customer. In India, weddings are a mega industry and the term extravagant instantly springs to mind with this mega industry becoming bigger and bigger day by day," Jaising told IANS
"Couture is definitely here to stay," added the designer who showcased her latest collection on the third day of Amazon India Couture Week (AICW) on Friday. The five day fashion extravaganza started here on Wednesday.
Jaising unveiled her collection titled "The Sailing Bride" at the fashion gala that is taking place at Taj Palace hotel here. Pernia Qureshi, herself a fashion designer who will soon make her film debut in Muzaffar Ali's historical romance "Jaanisaar" and Kriti Sanon walked for the designer.
"The collection caters to the cool laid-back bride who wants to look luxurious on her special day yet prefers practical and fuss-free ensembles. We have constructed silhouettes which are easy to handle, as well as chic and trendy. There is no hassle of draping and pleating, making it a perfect choice for a wedding on a yacht," said Jaising.
Jaising, who started her design career in 1989 after graduating from the American College for Applied Arts and then The Royal College of Arts, currently owns her multi-dimensional label comprising of luxury sportswear, resort wear, evening wear and bridal couture.
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She follows a colour palette meant for the young, ambitious and sexy modern woman. Her command of hues is natural and easy, sophisticated and sensual.
The designer feels that the woman who wear her designs are sexy, ambitious, modern and carefree.
"She is someone who has effortless personal style. She is someone who would like to wear fuss free, easy and edgy clothing and not comprise on luxury," she said.
The collection comprised of a unique synthesis of upholstery fabrics such as tweed, leather mixed with luxe silk jersey and soft chiffon. There are also distinctive weaving patterns like cable knit, houndstooth and other forms of surface texturing that are eye-catching for bridal couture.
Asked about the brand expansion and her future course, Jaising said: "The next step is to introduce menswear as of now."
(Nivedita can be contacted at nivedita.s@ians.in)