Cricket news website Cricbuzz will be the title sponsor for the India vs Sri Lanka three-match Test series to be played in the island nation from August 12 to September 1.
While the first match will be held in Galle, the last two will take place in Colombo.
"We are thrilled with the association which represents a great opportunity towards scaling up our user base and operations. Cricket is the defining sport in capturing consumer interest and through this engagement, we will look to exponentially increase our global visibility and footprint," Cricbuzz chief executive Pankaj Chhaparwal said.
The Indian team departed for Sri Lanka on Monday and will play a three-day practice match against Sri Lanka Board XI Thursday onwards at the R. Premadasa Stadium in the capital of the island nation.