France's most iconic attraction, the Eiffel Tower turned pink as part of a push for breast cancer awareness, the media reported on Tuesday.
October is breast cancer awareness month and Paris officials did their part to raise awareness by lighting the Eiffel Tower in pink, The Local news reported.
The illumination is part of the Ruban Rose (pink ribbon which is an international symbol of breast cancer awareness) event launched by Paris Mayor Anne Hidalgo, who witnessed the spectacle on Monday night.
Organisers said lighting up the tower in pink was "more than a symbol - it's a sign of victory over this illness".
The light show in Paris marks France's 22nd "Pink October" campaign, which will also see information stalls set up at Trocadero, not far from the tower, until Thursday.
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A series of events including beauty therapy and solidarity marches have also been scheduled.
According to official data, breast cancer is quite prevalent in France. The most recent figures showed that over 50,000 women in France are diagnosed with the cancer each year and that 11,900 women died from it in 2012.