Motion picture company Eros International has set up an in-house production company named Trinity Pictures that will focus strongly on franchise movies.
Ajit Thakur has been appointed as the chief executive officer to spearhead Trinity's motion pictures production division.
"We are excited about taking a big creative initiative with Trinity. While our acquisition and co-production model is all about scale, portfolio and market share, the Trinity label will be all about quality, success rate and building franchises with lasting value which perfectly complements our overall content strategy," Jyoti Deshpande, Group CEO, Eros International, said in a statement.
Before joining Eros, Thakur has held a number of key positions for companies including Coca Cola and Unilever, UTV, Sony Entertainment Television and Star TV.