eTailing India, the well-known eCommerce knowledge platform, and IRCE, a global e-commerce exhibition in the US, Thursday announced a pact to promote each others' events and reach out to a larger international audience.
As part of the pact, eTailing India and IRCE will also provide on-site support to the visitors and and exhibitors. The benefits will include discounted registration fee, and global reach, the two groups said in a statement.
They pack also calls for programming, specifically geared toward reaching out to each other's visitors. An all-new "eTailing India Global Theater" at IRCE will feature a series of industry sessions on issues specific to the Indian e-commerce market.
"This very exciting collaboration for IRCE fits perfectly with our strategic growth plans to reach around the globe through new events and partnerships," said Craig Dooley, senior vice president of Emerald Expositions, IRCE's parent group that also organises a number of smaller e-commerce events in the US and Asia.
"We look forward to working with eTailing India to expand the e-commerce conversation to the vibrant and growing e-commerce market in India. With our combined network of events, IRCE and eTailing India deliver more resources, strategies and solutions that businesses need to succeed, no matter their size, industry or geography."
eTailing India is the largest eCommerce knowledge platform in India with five large conferences, some 18 master classes and workshops, Webinars (seminars), guides, news, industry research, experience centers, training institutes, and consulting.
The focus is on omni-channel retailing and the surrounding eco-system.
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"India is the second-fastest-growing eCommerce economy in the Asia Pacific region. Close to $12 billion today, the market it is forecast to grow to over $76 billion by 2021," said founder of eTailing India, Ashish Jhalani.
"We are excited to be part of the driving force for the growth of the eco-system in India."
Now in its tenth year, IRCE is the flagship event for the e-commerce industry with over 600 exhibitors and 10,000 attendees annually. IRCE features a packed agenda with speakers from some of the most well-known companies throughout the globe.
IRCE's next event will take place at Chicago's McCormick Place West, June 10-13