Hemant and Nandita's collection "The Knot" that signifies the exquisite knot that the designer duo has tied between traditional layouts and contemporary silhouettes has been launched here.
Kitsch, the multi-brand concept store and its e-commerce vertical Rocknshop.com (powered by Kitsch) offered fashion aficionados here a sneak peek into the spring-summer collection 2015 of designer duo Hemant & Nandita to mark the beginning of their retail with the store.
"We are pleased to offer a dekko to fashion enthusiasts in the city of what is one of the most exciting collections this season, Hemant and Nandita's label. Not only do our patrons get an exclusive preview of these ultra luxurious brands, they also get a good idea of what's going to be in vogue for the upcoming fashion season," Priya, CEO Rocknshop (powered by Kitsch), said in a statement.
The designs are created for young, free-spirited, sporty yet sensuous women who love to embrace their true selves with comfortable, trendy and luxurious designs.
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Hemant said: "We are very excited to launch our collection at Kitsch and Rock N Shop. It's an honour for us to be stocked amidst the extremely inspiring International designer collections that we have always loved."
Nandita is equally excited.
"Our label has always been synonymous with prints however, there is so much more that our garments represent. Now that the garments will be easily accessible across the Kitsch stores, people will be able to physically experience all the elements that constitute our garments," she said.