Rapper Yo Yo Honey Singh will lend his magic to online fashion brand American Swan as its ambassador. He is likely to create a music video for the brand.
American Swan, launched in January 2013, offers a range of men's and women's apparel, accessories and footwear, especially for the urban and semi-urban youth in the 18-35 age-group.
"I am excited to partner with American Swan and to be able to connect with the youth and inspire them to chase their dreams and script their destinies," Honey Singh said in a statement.
"It has been a great year for me and I am looking forward to create a music video for the brand," Honey Singh said in a statement. "The brand positioning resonates with my quintessential approach to my life, music and work. The video will see me style in looks that my fans haven't seen before," he added.
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American Swan will also unveil the new identity alongide the launch of its new collections-AS Premium and AS Original.
Honey Singh is one of the popular names in B-town now. Right from superstar Shah Rukh Khan to megastar Amitabh Bachchan, he has composed and sung for most of the top-notch actors. His recent hits include "Lungi dance" from the film "Chennai Express" and "Aata majhi satakli" from the film "Singham Returns".