Singer Jennifer Lopez has teamed up with Verizon Wireless for the launch of Viva Móvil, a shopping tool designed with Latino consumers in mind.
"This new company is here to revolutionise the entire mobile experience for Latinos," eonline.com quoted Lopez as saying.
"There's no specific place for Latinos to be specifically catered to. We will continuously evolve the wireless shopping experience with Verizon Wireless's guidance and support," she added.
People can shop for service, phones and accessories online and on socialnetworks as well as at actual stores.
The company will reportedly launch its first store in New York City June 15 and open 15 stores this year in cities like Miami and here.