Tamil production house JSK Film Corporation has decided to make some of their films available for viewing on their official YouTube channel in order to take advantage of the rapidly growing digital and mobile user base.
"Besides the YouTube channel, the films will also be available on Google Play, iTunes and different DTH operators in India, Malaysia and North America," read a statement.
On Saturday, their Tamil film "Velu Prabhakaranin Kadhal Kadhai" will be made available on the YouTube channel.
To distribute movies and music online, JSK Film Corporation has tied up with Divo, a digital entertainment company.
Some of JSK-produced films include "Naduvula Konjam Pakkatha Kaanom", "Aarohanam" and "Paradesi".