Actresses Kajal Agarwal and Samantha Prabhu have been signed on to endorse new haircare products by Dabur India.
The personal care company Friday announced the launch of a new range of shampoo and hair oil fortified with the benefits of hibiscus, under the brand Vatika. The new products are - Vatika Enriched Coconut oil with Hibiscus and Vatika Premium Naturals Shampoo with Hibiscus, Reetha and Olive Conditioning.
Kajal will endorse the new variant of shampoo, while Samantha has been signed as the face of the new oil, read a company statement.
The new products cater to the needs of modern-day women.
"Today's woman is living life queen size. She is multi-tasking like never before, juggling career and home, while being well groomed 24x7," said Ajay Motwani, head of marketing - Vatika Hair Care, Dabur India Ltd.
"She is trying different hair looks and hairstyles to suit occasions - the no-nonsense tied hair look at home and office; and the beautiful, open hair look for social occasions. She is experimenting with different hair care products and processes...This is leading to multiple hair problems.
"To address these multiple hair problems, Dabur has launched this new range of haircare products," he added.