Kerala Tourism on Wednesday reached Poland capital Warsaw, as part of its marketing efforts in Eastern Europe and to promote the state's tourist attractions like ayurveda and the pristine beaches.
A roadshow in Warsaw by the department drew a large number of visitors and representatives from the tourism sector.
"With its vast geography, diverse culture and a fast growing economy, East Europe is a very important market for tourism," said Kerala Tourism Minister A.P. Anilkumar.
"Poland is today considered Europe's growth champion following its successful economic reforms and building of vital institutions since 1989," he added.
Kerala Tourism director P.I. Sheik Pareeth led the state delegation at the Warsaw roadshow and India's Ambassador to Poland and Lithuania Ajay Bisaria was also present.
Trade partners from the private sector also showcased their products.
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"They were all very eager to know about Kerala. The trade partners on both ends are confident about conducting business due to the easy flight connectivity, via Dubai and introduction of e-tourist visa facility," said Pareeth.
According to Bisaria, a "focused marketing campaign" in East Europe will be able to attract more tourists to Kerala from the region.
As many as 4,824 Polish tourists visited Kerala last year.