Male burying beetles that mate more often are more insecure about their social status than those mating less, according to research on the behaviour of the insects.
The study provides new evidence that the social sensitivity of male behaviour is linked to how often male beetles mate.
"What is really fascinating is that this social sensitivity has evolved in response to selection on mating behaviour: males that have more sex really are more insecure about their social status.
"Our results therefore provide valuable insights as to how behavioural plasticity evolves," said Nick Royle of the University of Exeter, Britain.
Male burying beetles actively compete with each other for access to breeding resources such as dead mice, and when they find a suitable carcass will emit pheromones as a signal to attract females.
But the emission of pheromones may also attract other males, leading to competition. Success in competition is determined by size: the larger you are compared to your rival, the more likely you will win out.
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As a consequence, a dominant male and female pair, known as "resource holders" are usually established, who process the carcass and use it to raise their young.
However, females and males who are not resource holders can adopt alternative reproductive tactics to increase the probability of their reproductive success.
Subordinate females may lay eggs near the carcass and subordinate males adopt a "satellite" tactic, sneaking copulations with females.
They found that beetles selected to mate at a high rate were more sensitive to how much larger or smaller than competitor males they were when they were a resource-holder compared to males selected for low mating rate - rapidly ramping up dominant behaviour when larger, but scaling down dominant behaviour when smaller, than their rival.
"Plasticity of behaviour is important because it allows organisms to respond rapidly to changes, increasing the persistence of populations in the face of environmental fluctuations".
"Our research increases our understanding of this important process that helps organisms adapt to changes in their environment," said co-researcher Mauricio Carter.
The findings were published in the journal Evolution.