Leading media house Malayala Manorama, which has diverse interests in print, visual and online media, will go digital, a company official said here Monday.
Malayala Manorama has entered into a multi-million-dollar agreement with Adobe Systems to implement a complete end-to-end technology solution that will allow fast and flexible delivery of content across any platform, including mobile and social networks.
Malayala Manorama, established in 1888, is the third largest media house in the country.
Its online chief operating officer, Mariam Mammen Mathew, said the "company has a multi-faceted growth plan to enrich the experiences of its customers across the globe and to cater to them through multiple devices as well as social media channels".
"Real time analytics on customer preferences is critical for web content," said Mathew.