Actress Eva Mendes' own cosmetics range titled Circa will hit the stores later this month.
The 40-year-old, who was previously associated with brands like Revlon and Pantene, serves as the creative director and face of Circa, reports hollywoodreporter.com.
The Old Hollywood glamour-inspired brand has 133 richly pigmented products - from foundation and lip and cheek stains to two-sided mascara, all in black and glass with antique gold packaging.
It is set to target the Hispanic market, with shades that, in Mendes' words will "service all types of ethnicities".