INVEDA - a new herbal beauty product line offers cleaners, exfoliators, rejuvenators, enhancers and protectors made with an infusion of natural ingredients with the beauty secrets of the Vedas.
The brand's name is an amalgamation of the words infusion and Ayurveda.
Talking about the need for such a line, Harshvardhan Modi, founder, HVM Network Private Limited, the brand's parent company, said: "We believe that beauty is more than just skin deep; it is the regaining the natural balance of the skin.
"To create the optimum balance and get to the essence of true beauty, INVEDA believes in blending the revolutionary modern research and rejuvenating essence of nature with ancient beauty secrets for that perfect and timeless glow of healthy beauty."
The line offers 20 different varieties of products that can be used by anyone and everyone.
"These are ayurvedic products with no side effects, so anyone and everyone can use them. But yes we are focussing on the age group from 20 to 40," Modi said.
The products are priced between Rs.90 and Rs.350.