A new TV show, "Chivas Studio - Gentlemen's Code", going on air Sunday attempts to delve into what it takes to be a modern man.
To be aired on Star World, the show will have six one-hour specials hosted by writer-journalist Aatish Taseer.
It will celebrate and simultaneously decode the Indian man of the 21st century by giving a ringside view into a man's mind, read a statement.
The show will touch on themes including relationships, money, status symbols, style and friendships.