Telugu actor Nikhil Siddhartha has been roped in to feature in a commercial for Yes Mart, a multi-brand chain of electronic super stores.
The advertisement is being shot here at Ramoji Film City on Tuesday.
"Nikhil and Bangalore-based model Akshatha have been paired for this advertisment. It's mostly likely to be aired during Dusshera festival," a source from the sets told IANS.
Being directed by Prashanth Varma, renowned cinematographer Chota K. Naidu is cranking the camera.
In the past, Nikhil had shot an advertisement for Kalamandhir Group.