In an attempt to accelerate its sales in India, Nissan Motor India Ltd on Thursday announced actor John Abraham as its new brand ambassador.
John will be the brand ambassador for its standout models to be launched in India, starting with the GT-R sportscar and the X-Tran Hybrid sports utility vehicle (SUV), it said in a statement here.
The partnership with John Abraham is timed with Nissan's plans for further growth as the Japanese carmaker looks to expand its product range in India.
"We are really excited about John Abraham joining the Nissan team. He will help ignite interest in the Nissan brand and the special models in our portfolio. John is a perfect fit with our plan to bring the best and latest of Nissan's global line-up to India.
"John is not only a superstar, but he is an all-out performance enthusiast and an idol for youth in India," the statement quoted Nissan India Operations president Guillaume Sicard as saying.
Commenting on his new association with Nissan, John said: "I have always been passionate about driving. The GT-R is a legendary car that petrolheads like me swear by, while the X-Trail Hybrid is the right product at the right time for our country. I'm thrilled to be joining Nissan at such an exciting time for the company in India and look forward to the journey ahead."