People can now enjoy songs of their favourite singers along with latest information about artists, including updates on live shows, special interviews and more on one platform.
Biscoot Bajao, music networking and streaming initiative by Shotformats Digital, have collaborated with artists to launch dedicated microsites for their fans.
The microsite has debuted with popular singer Sonu Nigam, which will be followed by Kumar Sanu, Ankit Tiwari and other leading musicians in the industry.
"Biscoot Bajao is an interesting and innovative one-stop music destination, something that I'm sure audiences will love. It is a great platform for all music lovers as well as for the music industry. The portal looks classy and has youth appeal to it. I am looking forward to it", Sonu said in a statement.
Each microsite will have a dedicated live internet radio station for an artist, customised for the fans. The microsite offers several other unique features, including a dedicated section for artists to create joint playlist with their fans. It permits upto 500 users creating one playlist together.
"India is a country which loves music but follows Bollywood stars, as they are the face of all the popular music. We have launched the dedicated microsites keeping in mind that our music creators are under played as compared to the western country," said Niyati Shah, CEO and managing director, Shotformats Digital.
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"We have realised the vacuum and launched an ultimate music destination where fans can follow their favourite singer or music director and get all the updates on them," she added.
The fans can dedicate music via the site through social networking sites like Facebook and Twitter.