Pocket-friendly hyperlocal bar chain expands in Delhi

Indospirit Group, an importer, distributor and manufacturer of beverages in North India, on Wednesday launched a pocket-friendly BarShala hyperlocal bar chain here.

"BarShala is a one of its kind, organised chain of friendly neighbourhood bars. The core idea behind this offering is to provide our customers with a comfortable yet pocket-friendly hangout in their own backyard," Indospirit Group Managing Director Sameer Mahandru said in a statement.

With three outlets already operating in Janakpuri, Karkardooma and New Delhi Airport Express Mall, it has opened another one in East of Kailash.

"We have plans to open a BarShala in every locality in Delhi and make it a hyperlocal chain where our customers can experience the same comforts and features, whether it is in the upscale areas of South Delhi or a modest residential area like Janakpuri," he said.

To achieve their objectives of making it into a neighbourhood community hangout, they have ensured that their ambience is "simple yet quirky and lively, our drinks are pocket-friendly and our food is well-selected to complement our drinks perfectly".

--IANS

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