London's iconic red buses and public transport in other British cities will carry banner adverts featuring the Arabic phrase "Subhan Allah" (Glory be to God) in a bid to encourage British Muslims to support Syrian war victims.
The posters will appear on hundreds of buses during Ramadan, which begins at sunrise on June 6 and lasts until July 7, the Daily Mail reported.
The start of the campaign will begin a month after London elected the first Muslim mayor of a major Western city, Labour's Sadiq Khan - who, coincidentally, is the son of a bus driver.
Islamic Relief, a Muslim charity, is funding the campaign, which will be rolled out in London, Manchester, Birmingham and Bradford.
Organizers hope it will present Islam in a positive way and encourage British Muslims to donate to humanitarian efforts for victims of the ongoing war in Syria.
"In a sense this could be called a climate change campaign because we want to change the negative climate around international aid and around the Muslim community in this country," director Islamic Relief, Imran Madden said.
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"International aid has helped halve the number of people living in extreme poverty in the past 15 years, and British Muslims are an incredibly generous community who give over £100 million to international aid charities in Ramadan."
--IANS
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