A radio channel has partnered with the Lucknow Metro to play customised content across all metro stations, an official of the channel told IANS on Tuesday as the metro began its inaugural run.
As part of the tie-up, Radio City 91.1 FM will play content that will be a mix of local happenings and music, refreshed every fortnight, and also trivia about the city interspersed with regular announcements at the stations.
Abraham Thomas, CEO, Radio City, told IANS: "We have been entertaining the city of Nawabs for the last 15 years and understand its pulse well. This is a great opportunity for us to connect with the listeners of Lucknow and offer them content that reflects the tone and culture of the city."
--IANS
md/him/bg