At a time when Bollywood potboilers are minting Rs.100 crore, Rs.200 crore and more, filmmaker Rakesh Roshan hopes "Krrish 3" reaches the Rs.1,000 crore milestone at the box office.
The "Krrish 3" team - director-producer Rakesh Roshan and the cast of Hrithik Roshan, Vivek Oberoi, Priyanka Chopra and Kangana Ranaut - was here Wednesday to spread the buzz about the movie which releases Nov 1.
When a reporter asked what box office record he would like to create with "Krrish 3", senior Roshan said: "Rs.1,000 crore!"
He laughed but the gleam in his eyes expressed his positivity towards his project which stars his son Hrithik as a superhero. The film is the third in the "Krrish" franchise which began with "Koi Mil Gaya".
Hrithik is proud of the project, especially as his father took a decision to use all "Hindustani" artists for the visual effects and action.
"It is great that our cinema has come to a stage where, in one percent of the budget of a Hollywood film, so much can be incorporated," said Hrithik of "Krrish 3" which features mutants.
"It is the first truly home grown superhero film and it is a proud feeling for us. If 'Krrish 3' is a success or rather when 'Krrish 3' is a success, let me be positive about it, it will be great for the sake of our artists. The scope will be so much for them that we will not just be able to match (international levels) but also go beyond it," he said.
You’ve reached your limit of 10 free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Access to Exclusive Premium Stories
Over 30 subscriber-only stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app