Reliance Communications (RCom), part of the Anil Ambani-led group, which is the global telecom sponsor of the ICC World Cup 2015, has partnered with Twitter to provide its customers with a platform to follow the global commentary as the world's 14 best cricketing nations compete for the tag of the champion team, with no data charges.
Customers who do not have a Twitter account can also access cricket-related Tweets by logging on to www.rcom.co.in/cricket on their mobile phones throughout the duration of this global event -- from Feb 13 to March 31, 2015, a company statement said here Tuesday.
"Here, RCOM customers can engage with players, commentators and celebrities, watch exclusive pictures and videos and of course remain updated with all the latest scores without incurring any data charges," it said.
"Cricket is best enjoyed with friends and the fun doubles when you can share exchange with all friends instantly. It is with this thought that Reliance has made Twitter free and inclusive, so that our customers can get the most of this World Cup," Gurdeep Singh, chief executive officer, consumer business, Reliance Communications said.
"As a platform for live, public conversations, Twitter has changed the way people connect with sporting and global events including cricket tournaments. All the exciting action on and off the pitch as well as the roar of the Indian cricket fans from Jamnagar to Itanagar, and Srinagar to Coimbatore, will be heard on Twitter," said Arvinder Gujral, director of Business Development, India and SE Asia, Twitter.
"Through this partnership, Reliance Communications will enable millions of subscribers across the country to join this cricket party for free and in real-time via Twitter," he added.
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The company said customers will also be able to follow their favourite accounts and get updates without any data charges from Team India, @BCCI and its players, including skipper M.S. Dhoni (@msdhoni) or Vice Captain Virat Kohli (imvkohli), the voice of Indian cricket Harsha Bhogle (@bhogleharsha), as well as international legends like Viv Richards (@vivrichards56) and Shane Warne (@ShaneWarne), among many others.
Reliance will also encourage users outside the Reliance network to participate in various interactive contests on Twitter on its account @RelianceMobile. Participants could win miniature bats as souvenirs.
In addition to this, Reliance has launched an exclusive cricket portal wherein Reliance customers can download exciting content related to the event like match highlights, commentary, and behind the scenes images. All a customer has to do is go to ICCCWC2015.rcom.co.in.