The love for the lost lanes in Mumbai will now be revived through the eyes of those who cherish them the most, its residents with an Instagram campaign by the digital marketplace HDFC RED.
The campaign, called #LanesByLens, started with a photo walk on Saturday. The Instawalk witnessed more than 200 photo enthusiasts going around Mumbai lanes capturing the various landmarks.
The campaign is now open for everyone to participate by posting picture on Instagram and stand a chance to win exciting prizes. The contest has received more than 400 entries.
Those who click the winning photographs will be awarded with prizes such as a MacbookAir, smart phones and Amazon/Flipkart vouchers worth Rs. 10,000.
"One's love for their neighbourhood is almost as deeply-entrenched as that for their home," HDFC RED CEO Sohel I.S. said in a statement released on Tuesday.
"Every person who lives and grows up in a locality has a different perspective and shares something special with their vicinity, something that can be captured only with the lens of their mind," Sohel said.
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"With the creative campaign #LanesByLens, we want to celebrate the various facets of the lanes of Mumbai through the eyes of the people who call this city their home," he added.
Participants aged 16 and above, residing in Mumbai and possessing a valid Mumbai delivery address with a valid ID proof can enter the contest.
The contest will close on December 14 and the results will be announced on December 25.
--IANS
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