Richa Chadha is on a mission to not litter the ghats of Varanasi, where she is currently filming Neeraj Ghaywan's "Masaan".
Richa has instructed everyone not to use any kind of plastic -- bags, cups or plates -- on the sets, and has asked everyone to clean the whole surrounding area once the team packs up for the day.
Talking about the effort towards a clean India, Richa said in a statement: "It's a very positive campaign, and although we consider the river Ganga holy, we provide only lip service to it's sanctity.
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"All the rubbish of the ghats finds it's way into the river. I think if a small contribution from our end can make a difference, then why not."
"This is in a way our initiative to clean India. Banaras is beautiful and I want it to be this way -- untouched and clean," she added.
Prime Minister Narendra Modi launched the Clean India Mission Oct 2 on Mahatma Gandhi's birth anniversary to promote cleanliness and hygiene in the country.