Indian tennis star Sania Mirza will soon be seen endorsing hair oil and shampoo variants of Emami Limited's Kesh King brand, a statement said on Monday.
The brand is also endorsed by celebrities like Juhi Chawla and Shruti Haasan.
"Sania has joined the club of celebrity endorsers of Kesh King, the leading ayurvedic hair care brand in India," the company said in a statement.
"Bringing in Sania Mirza as an endorser to this brand will help us generate enough attention among its target markets and audience," the statement quoted company director Priti Sureka as saying.