Actress Sarah Jessica Parker has been unveiled as the star of jeans brand Jordache's latest Look and Collection campaigns, showing off her enviable denim-clad derriere in a series of stunning adverts.
The 50-year-old is following in the footsteps of actress Elizabeth Hurley and model Heidi Klum, who have previously fronted the label, and stars in the campaign sporting a range of new styles in a variety of colours from indigo to acid-wash, according to WWD, reports femalefirst.co.uk.
Jordache's president Liz Berlinger has described the collaboration as "an iconic celebrity with an iconic brand".
"(The brand) has a rich history and I've been a fan of Jordache for many years," Parker said.
The new collection also includes one-of-a-kind handmade jeans remodelled from vintage styles.