In a bid to better engage video content consumers, Delhi-based ScoopWhoop Media on Monday acquired Bengaluru-based video streaming firm Touchfone Technologies Pvt Ltd for an undisclosed sum.
With the acquisition, ScoopWhoop Media will use Touchfone Technologies' ad targeting service Strmeasy, focusing on boosting the advertising offerings with the help of targeted video ads, the company said in a statement.
"Strmeasy's technology will define the publishing spaces of ScoopWhoop, VagaBomb and Gazabpost -- both from user acquisition and revenue point of view. We are looking forward to having the company's technology team to script the next chapter of ScoopWhoop's success," said Sattvik Mishra, Co-founder and CEO at ScoopWhoop Media,
With this development, ScoopWhoop will also establish its presence in Bengaluru, in addition to the Delhi and Mumbai offices.
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--IANS
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