Acclaimed designer Diane Von Furstenberg is set to star in her own reality TV series in the hope of finding a new global brand ambassador for her label DVF.
The fashion mogul is taking the small screen route in a programme titled "The DVF Project" on America's E! Network -- and the show will follow young faces as they vie for the coveted position at the designer's company, reports femalefirst.co.uk.
They will undergo challenges including working on high-profile events and multi-million dollar campaigns.
"The DVF Project", which is set to premiere later this year, isn't Von Furstenberg's first foray into reality TV. She has previously served as a guest judge on popular fashion competition series "Project Runway" and America's "Next Top Model".