Online shopping store ShopClues.com was on Tuesday named the e-commerce partner of Indian Premier League (IPL) team Chennai Super Kings (CSK).
"Our marketplace caters to mass India and there is nothing that appeals more to our target market than cricket. Keeping this indisputable truth in mind, we chose to partner with CSK which has been the best performing team in IPL," ShopClues.com chief business officer Radhika Ghai Aggarwal said.
The IPL starts on Wednesday when defending champions Kolkata Knight Riders take on Mumbai Indians at the Eden Gardens in Kolkata.