Technical education company Simplilearn announced on Thursday that it acquired digital marketing training company Market Motive for Rs.63 crore ($10 mn).
"The digital marketing ecosystem is at the tipping point and this is the right time for us to expand our products in this hot segment," said Simplilearn founder and CEO Krishna Kumar in a statement.
"We are impressed with Market Motive's enriched content and domain expertise backed by industry experts apart from their approach towards online training, which fits strongly with our business strategy," he added.
Houston-headquartered Simplilearn offers as many as 250 online courses across industries and functions which also include advanced cloud computing, big data and six sigma to help working professional and college graduates advance their careers.
The firm which trained 400,000 plus professionals across 150 countries with its 2,000 qualified trainers has a 24/7 back office in India, the statement added.
Co-founded in 2007 by Michael Stebbins, John Marshall and Avinash Kaushik, the Silicon Valley-based Market Motive trains people in digital marketing and offers curriculum in web analytics, social media marketing, conversion optimization, mobile marketing, PPC advertising and content marketing.
"We look forward to providing an even higher level of service, an ever-expanding list of certifications, and an enhanced customer experience through improved video delivery, user experience, and customer support," said Stebbins.