A movie subscription service enabling users to catch up on blockbusters is the latest offering from Sony LIV, Multi Screen Media's digital video entertainment brand.
The platform already offers a variety of catch-up content, sports, music and original exclusive series.
"The movie subscription service is a convenient and affordable way for film lovers to enjoy their favourite blockbuster hits on their preferred digital devices," Uday Sodhi, executive vice president and head - Digital Business, said in a statement.
"We have a wide assortment of cinematic treats on offer that users can access in a single click. The different subscription models ensure that they pay as per their consumption levels.
"The move is targeted towards making the digital platform the only destination that consumers need to turn to in order to fulfill the entire spectrum of their entertainment needs," added Sodhi.
Sony LIV will let consumers stream movies at a nominal price. The service will be accessible to consumers through its website www.sonyliv.com or via the Sony LIV app available on Google Playstore (for Android users) and Appstore for (iOS users).