The Sri Lanka Tourism Ministry plans to launch a mega promotional campaign in Thailand to attract tourists from short-haul markets due to a sharp decline in arrivals following the Easter Sunday attacks that claimed over 250 lives.
The campaign will kick off in Thailand with the participation of 20 Sri Lanka destination management companies promoting the island country's scenic locations and food at two separate travel events, Xinhua news agency reported.
"These promotional programmes are being carried out on the strength of security assurances given by the defence authorities that all necessary precautions have been taken to ensure the safety of tourists," a statement from the Ministry said.
It said Thailand, which shares a close relationship with Sri Lanka especially through Buddhism, has been selected as the first country to carry out the new series of promotional campaigns.
--IANS
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